David Wiley is an entrepreneur, former two-time All-American athlete, and founder of Belief Marketing Services. Born in Roanoke, Virginia, while his father served as a Marine officer in Vietnam, Wiley moved with his family to Atlanta in 1972. He has lived in Metro Atlanta ever since, carrying with him the discipline and determination he learned from both family and sports.
At Wofford College, Wiley studied Business Economics, graduating with a 3.4 GPA. On the football field, he earned All-American honors in 1989 and 1990 and served as team captain in his senior year. The leadership and strategic thinking skills honed on the field became the foundation for his business career.
Wiley launched his first company in 1998, selling HP toner cartridges to major corporations like Coca-Cola, Bayer, Lockheed Martin, and the NFL. In 2014, he founded Belief Marketing Services, a lead generation firm serving clients in personal lending, home warranty, wireless, and—most notably—the legal marketing space. His specialty lies in delivering highly qualified motor vehicle accident claimants with near-incident precision.
Beyond business, Wiley is committed to giving back. He founded Cash In Time Ministries, a nonprofit that provides urgent support for families facing crises such as unpaid rent, utility shutoffs, or empty fridges. He also coached girls’ soccer for eight years, leading a recreational team to a Top 10 ranking in Georgia.
Wiley’s life and career reflect a consistent theme: focus, execution, and service—whether on the field, in business, or in the community.
Q&A: David Wiley on Success
Q: You were a two-time All-American in college football. How did that shape your approach to business?
David Wiley: Football taught me how to perform under pressure. As team captain, I had to make quick calls when the stakes were high. In business, you face the same moments—tight deadlines, unexpected problems. You can’t panic. You need to focus on solutions.
Q: You started your first business in 1998 selling toner cartridges. That’s a far cry from legal marketing. How did that evolution happen?
David Wiley: It began with identifying a niche. Back then, companies like Coca-Cola and the NFL were printing payroll in-house. They needed reliable supplies. Once I learned how to deliver on that need, I realized I could apply the same principles—find a pain point, provide the fix—to other industries. Eventually, that path led me to lead generation, and over time, legal marketing became my focus.
Q: Legal marketing is competitive. What sets your approach apart?
David Wiley: Precision. We work with claimants whose date of incident is extremely close to the accident itself. That’s valuable for attorneys. It’s not about volume—it’s about quality. I’d rather have 10 perfect leads than 100 cold ones.
Q: Outside of work, you’ve founded a nonprofit. How does that connect to your view of success?
For me, success isn’t just money—it’s impact. Cash In Time Ministries is about helping people who don’t have a safety net. If you can keep someone’s power from being shut off or put groceries in their fridge, that’s success.
Q: You also coached youth soccer. Any lessons from that experience?
Absolutely. I took a recreational girls’ team from age nine to a Top 10 state ranking by age thirteen. That didn’t happen by accident—it was about consistent effort, not overnight change. In business, it’s the same: small, steady improvements compound over time.
Q: What’s a piece of advice you wish more people understood about success?
Stop chasing every trend. Find a lane, commit to it, and get really good at delivering results. Success comes from depth, not shallow variety.
Q: Have you ever faced setbacks? How did you handle them?
Of course. Everyone has. I’ve learned not to dwell. I evaluate what went wrong, fix it, and move forward. In football, if you fumble, you don’t sit there—you recover and play the next down.
Q: How do you measure your own success today?
It’s a mix of business performance and personal impact. Did I help my clients hit their goals? Did I make a difference for someone in need? If I can answer “yes” to both, I’m doing alright.
Q: What’s next for you?
Continuing to refine what we do in legal marketing, while staying committed to community work. The goal is to keep building systems that work and relationships that matter.