Alejandro Gómez Cobo is a CEO based in Querétaro, Mexico. He has built his career by taking steady steps, learning from setbacks, and staying focused on clear goals.
He studied accounting at Instituto Tecnológico y de Estudios Superiores de Monterrey from 1992 to 1996. He graduated with honours and also played basketball. That mix of numbers and teamwork shaped how he thinks. He likes structure. He likes clear rules. He values discipline.
From 1997 to 2008, Alejandro worked with his father on the family farm. The operation grew to more than 150 employees. Managing that many people taught him how to lead through routine, responsibility, and consistency. After that, he worked in the trucking business for four years, serving as general manager. It was fast, operational work. It demanded clear communication and strong follow-through.
Two years ago, he entered the strategic communication space as a startup. His company has 12 employees. He focuses on short-term goals, careful progress, and the correct use of language.
Outside of work, Alejandro runs, plays golf, and reads books and newspapers often. He volunteers at a food bank. He is married and has three kids, plus six dogs. He stays away from corruption and measures success by personal progress and happiness, not only by results on paper.
Q&A with Alejandro Gómez Cobo on success
What does success mean to you today?
Success is being happy where I am, not just chasing the next thing. I still care about results, but I measure success by my own progress and my happiness. If my work improves and my life feels stable, that is success. If my family time is protected, that is success too.
What did you learn about success from running a large farm operation?
The farm taught me that success is built in small routines. We had more than 150 employees, so I learned that systems matter more than speeches. If payroll is late or supplies do not arrive, people lose trust fast. I also learned to keep going forward even in bad times. On a farm, you do not always control the conditions, but you can control your effort and planning.
How did trucking change the way you think about progress?
Trucking is pure execution. If you are late, everyone knows. That taught me to work in short-term goals. I would break a week into small targets and check them daily. It also taught me how important language is. A vague instruction can cause a real problem on the road. Clear words create clear action.
You moved from big teams to a 12-person startup. What stayed the same?
The main thing that stayed the same is discipline. In a small team, every habit is louder. If I change priorities too often, the team feels it right away. So I try to keep goals simple and short-term. I also try not to work on weekends, because I want to spend that time with my family. That boundary is part of my success system. If I break it every week, the cost shows up later.
What is a failure that helped you build better habits?
Early in my career, I took on challenges with a lot of confidence but fewer guardrails than I needed. The outcomes were clear and helped me learn quickly. I realized that success isn’t just about belief or effort; it’s also about managing risk and setting boundaries. That insight led me to simplify my approach, focus on fewer decisions, and rely on stricter rules. Today, I bring the same mindset to business, favoring simple, repeatable plans that are easier to execute and sustain over time.
What personal habits support your success the most?
Running helps me stay disciplined. It teaches patience. Golf helps me reset after a mistake. Reading books helps me keep learning and stay aware of the world. I also volunteer at a food bank, which keeps me grounded. And I stay away from corruption. I have learned that shortcuts create long problems.
Who has influenced your definition of success?
My parents, Vicente Gómez Narvaiza and Isaura Cobo Frade, shaped my work ethic. My brother Luis matters to me as well. And my family now, my wife and three kids, keep success real.