Arti Modi is the co-founder of Consumer Genius, a company helping consumers make informed decisions about the products and services they purchase. Serving in an executive position, she manages a team of media buyers, whose job is to buy media on various social networks. Her company generates high-intent customers on behalf of some of the world’s largest brands, from financial products to e-commerce.
As the mother of three boys and enjoys working out with her husband. Mrs. Modi is a proponent of studying longevity and anti-aging and shares what she learns with those around her.
Can you share a little about the early days of your company?
We felt there was a need in the industry to help large brands attract customers and have a measurable ROI. A company will rely on digital channels to bring in customers at each level of the marketing funnel, whether it’s at the top of the funnel with brand building and awareness or at the bottom with generating sales. They allocate a marketing budget to an internal channel or hire specialists. The problem they run into is customers who don’t fit their product or those living in a geographical area they don’t serve. When they hire us, they only pay on performance. Companies have a measurable ROI from every customer we send and we have a large enough network that if a customer doesn’t fit one mortgage broker, they’ll fit a different one. We’re able to monetize every dollar we spend and ensure that our customers are getting exactly who they’re looking for.
How have you achieved success?
It’s taken a lot of hard work and a lot of smart work. I read about what all my competitors are doing, so I can learn faster and apply those strategies to my team. I don’t believe it’s necessarily required to take every path to building a business. There’s a ton of opportunity and a lot to be said for studying what other people are doing, then utilizing that experience to step over having to take that path yourself.
What obstacles have you overcome in the process?
One obstacle that we’ve had to overcome is that we’re a small company in Canada. We intend to stay that way for a long time because I don’t want to have so many employees that we lose the ability to build one-on-one relationships with everyone. The biggest obstacle is that we’re in Calgary, and we don’t have an office anymore. We let it go through COVID, and we’ve gone entirely remote. Now we’re working on building a corporate culture where everyone’s working cohesively and utilizing the digital tools available as well as building a bond with everyone that’s not just a nine to five relationship, but really getting to know each other.
What drives you to succeed?
I’m probably the most competitive person against myself you’ll ever meet. I live and breathe figuring out how to be better and better at everything I do. My ultimate drive is my family.
How has your definition of success changed over the years?
Success to me is no longer just monetary. Now, it’s about how much time I’m able to spend with people. Am I able to take my kids to school, be there for school volunteer days, and spend time with them in the evening without thinking about work? Now that the company is doing really well, we’re at that point. It gives me the freedom to know that when I’m with them, I’m present because I’m not trying to build something off the ground. When you’re in that race to build and grow something, you have a very different mindset. Now my mind is free to be present and that’s my number one thing.
What has success meant to you?
It means having the satisfaction of achieving what I and my company set out to do. I have the freedom to provide for my family, contribute to our household, go on vacations, and not have to worry about things. That freedom also means that I have time to give back.
Do you have advice for others on how to be successful?
Eliminate any negative talk from your mind and have the biggest ego about yourself to yourself. You don’t have to display it publicly, but you have to have that mirror self-talk or that song you listen to or whatever it is that gets you pumped up in the morning. Focus, get your mind on what your goal is, don’t try to achieve 1000 things in a day, and stay as organized as you can about reaching the goal. In our company, we always say there’s the ladder approach and the elevator approach. The elevator approach runs really fast and can be exciting, but it misses a lot and you can make big mistakes. With the ladder approach, you’re growing, maintaining where you are and making sure everything’s tight, then growing again. That gives a lot more control over what you’re trying to achieve.
How do you feel success affects a person’s outlook?
It feels really good because you have that self-confidence of knowing that you’ve achieved what you set out to do. That can be applied to other areas of your life too, not just in your career.
Crunchbase – https://www.crunchbase.com/person/arti-modi