Cynthia Petion is a successful entrepreneur, as well as the founder and CEO of NovaTech, LTD, a forex and cryptocurrency trading platform. NovaTech prides itself on being a company that delivers reliable trading services, as well as a company with a clear mission to improve the global community. NovaTech’s mission is to empower its associates to achieve new financial heights and personal freedom by presenting them with business opportunities that open the door to personal success.
Cynthia Petion is also an evangelist minister, having been ordained as a reverend in 2019. She operates her ministry partially via TheReverendCEO.com, where she offers mentorship services to individuals and teams across the world relating to personal matters and business development. Cynthia is also heavily involved in outreach and community service projects with South Palm Community Church in Florida, holding weekly services and volunteering to help feed the homeless.
How have you achieved success?
That’s a difficult question to answer, but I think it’s been a combination of numerous factors. Chief among them are having a clear vision, hard work, drive, basic business sense, adaptability, and the ability to work well with the talented team that I’ve assembled at NovaTech. Without question, there has also been some good timing involved, too. And a great deal of faith.
How has your definition of success changed over the years?
I suppose in the past, I looked at success somewhat differently. At the very beginning, when we had just started the company, success just meant keeping the lights on. Later on, success meant increasing our client list and strengthening our bottom line. These days, I would have to include the concept of community building with my definition of success. There was a shift in mentality that occurred in the company’s founders and executives after we left those early stages of development and no longer had to worry about day-to-day problems. Obviously, we’re going to continue to be as profitable as possible, but it’s not only about that anymore. There are other, more higher-minded goals to consider.
What obstacles have you overcome in the process?
Too many to list in a single interview, I’m afraid. For the sake of brevity, why don’t I answer generally? We’ve had obstacles of one degree or another with hiring, technology, communications, marketing, and all manner of other things. Luckily, none of these obstacles have been terribly detrimental, and a workable solution was found relatively quickly in each instance—and that’s what it’s all about. It is not possible to start a business and somehow find success without encountering any obstacles. That just doesn’t happen. The trick is, once you encounter those obstacles, you immediately switch into problem-solving mode and find a workaround. My team is fantastic at doing that. I feel very blessed to have them.
What drives you to succeed?
I’ve always felt a strong compulsion to help people in the community make a better situation for themselves and for their families. That was the initial impetus for creating NovaTech. I wanted the company to be an agent for wealth-building, and as a result, to be a positive influence in the lives of the people I care most about. Once I found the appropriate mechanism through which to do that—in the here and now, that is forex and cryptocurrency—the rest was simple logistics.
Additionally, I’ve always been driven to build something lasting; a legacy of sorts. Ultimately, my long-term vision for the company includes branching out into other sectors of the economy so that we might extend our influence and solidify our presence for the years and decades to come. I would love it if, upon my retirement, I could hand a healthy and robust NovaTech down to the next generation.
What has success meant to you?
Besides the material rewards that success provides, there is a feeling of personal satisfaction that comes from operating a successful endeavor that I wouldn’t trade for anything in the world. I don’t quite know how to describe it. It’s like a warmth or a glow, and it gives me renewed confidence to try new things every time I experience it. I’ve worked for companies in the past, spending all day forwarding the goals of others, and I have never experienced that feeling under those conditions, no matter how well I performed. This feeling seems to be unique to entrepreneurship, or at least, to accomplishing your own goals, as opposed to someone else’s goals. I wonder if novelists experience the same feeling after completing a new book, or musicians after writing a new song? I wouldn’t be surprised.
Do you have advice for others on how to be successful?
If I can relate anything useful to any of the Industry Elites readership who are considering founding their own businesses, it is this: You can’t do everything alone. I know that’s the initial impulse of those who possess the entrepreneurial bug. I know that because it’s my impulse, too. I get it. You have a great idea and you want to put it into practice exactly how you envision it. And the truth is, when you create a business from nothing, a massive amount of responsibility falls on your shoulders by default. But, you can’t take it all. For better or for worse, it really is impossible to do everything yourself. Sometimes, as an entrepreneur, it’s hard to come to terms with this fact—but that’s what it is. It’s a fact. Building a successful business is a team effort, even if the team is very small.
The best thing to do is to take a deep breath, step back from the situation, evaluate what the strengths of each team member are, and then assign the roles accordingly. If one of the team members is an accounting whiz and another is a marketing prodigy, it’s in the best interests of the company to allow them to assume those positions. After all, the whole point of building a company is not to bolster the ego of the founder, it’s to make it a success.