Justin Brewer is the Founder and CEO of Greenhub, a merchant services company he built to help business owners keep more of what they earn. He grew up in Somers, Connecticut, where sports and family shaped his work ethic early. Soccer became his main focus and taught him how to compete, lead, and stay disciplined when things get hard.
Justin carried that drive into Sacred Heart University, where he earned a degree in Communications Technology in 2013. He was a four year NCAA Division I soccer starter and earned honors such as adidas/NEC Player of the Week. Balancing classes, training, and travel showed him how to manage pressure and still perform.
After college, Justin moved into sales and marketing and began working closely with business owners. He kept seeing the same problem. Many owners did not understand their credit card fees or how merchant services worked. They were losing money to confusing contracts and junk charges.
In 2019, Justin launched Greenhub to fix that. His focus is simple. Be transparent. Educate clients. Cut unnecessary costs. Help businesses use payment processing as a strategic tool, not just a bill. Under his leadership, Greenhub has become a trusted partner for retail, e commerce, and B2B companies that want clarity and control.
In 2025, Justin was named a Vegas Inc 40 Under 40 honoree, recognizing his leadership, growth, and impact in Southern Nevada. Today he is not only building Greenhub. He is also developing a merchant services course to show others how to create residual income, leave corporate life, and build a lifestyle with more freedom and flexibility.
Q&A with Justin Brewer
When you hear the word “success,” what does it mean to you right now?
Success used to mean numbers for me. Close more deals. Hit a higher income. Add more accounts.
Now I see it differently. Success is freedom plus responsibility. Freedom to choose where I live, when I work, and how I spend my time. Responsibility to my clients, my team, and the people who trust me to teach them.
If my business grows but my life feels smaller, that is not success. If I can take my truck camper into the mountains, ride fresh snow in the morning, and still serve my clients well that week, that feels much closer.
What is one early moment that shaped how you approach success today?
Playing Division I soccer at Sacred Heart was huge for me. I started as a freshman, which was exciting, but it also meant constant pressure. You are always proving you deserve that spot.
There was a week where we had exams, travel, and a tough conference game. I remember studying on the bus, watching film in the hotel, then playing ninety minutes. I was exhausted. That was the first time I realized you can perform at a high level even when the situation is not ideal.
Entrepreneurship feels the same. The timing is never perfect. You have to learn to compete when you are tired, stressed, or uncertain. That season taught me that consistency beats hype.
How did you go from working in sales to founding your own merchant services company?
In my early sales roles, I worked with a lot of small and mid sized businesses. I kept seeing the same pattern. Owners knew their product inside out, but when you asked about their credit card processing, they would pull out a statement and say, “I do not really know what this is.”
I started digging into their fees. I noticed odd charges, weird rate increases, and terms they did not remember agreeing to. One client was paying more than double what they should have because of how their account was set up.
That bothered me. It felt like a silent tax on people who were already working hard. That was one of the key sparks that pushed me to create my own path in merchant services and focus on education and clarity.
What has surprised you most about building success in merchant services?
How much of it comes down to trust. People think payments are all about tech and rates. Those matter, but what keeps accounts long term is trust.
I have had merchants stay with me even when someone else offered a slightly lower rate. Not because they love paying more, but because they know I will answer the phone, explain changes, and not hide anything.
A very specific example is a retailer I met in Las Vegas who had been burned by three different agents. They were skeptical, almost hostile at first. Instead of pitching hard, I spent an hour walking through their existing statement line by line. I told them where they should stay as is and where they were overpaying. They did not switch right away. Six months later, they called me back and said, “You were the only one who did not rush me.” That account has been with me for years.
How do your athletic habits and outdoor hobbies connect to your idea of success?
Training five days a week and chasing snowstorms might look like hobbies from the outside, but they are part of my system.
Snowboarding, mountain biking, and skateboarding all force you to be present. On a steep line, you cannot worry about emails. That mental reset makes me sharper when I go back to work.
There is also a direct link between fitness and consistency. If I can show up to the gym when I am sore or tired, it gets easier to show up for a hard business call or a tough week. Success is just a long string of those small decisions.
What is one mistake people make when they try to chase “success” in entrepreneurship?
They copy someone else’s version of it. They see a lifestyle video online and decide that is the only model.
In payments, for example, some people focus only on fast upfront money. They churn accounts, burn relationships, and then wonder why they feel stuck a few years later. My view is more niche. I care about building residual income that matches the life I actually want to live. That means slower, steady growth with real relationships.
If your version of success does not line up with how you like to work day to day, you will not stick with it.
For someone just starting out, what is one practical habit that can move them closer to success?
Track your reps.
When I was learning the merchant services side, I made a simple rule for myself. Every weekday I had to do a set number of real actions: outreach, follow ups, statement reviews. Not planning. Not tweaking logos. Actual contact with potential or current clients.
I wrote them down in a notebook. No fancy system. Just a daily count. That habit did two things. It kept me honest on slow days and made progress visible on good days. Over time, those small numbers turned into a real book of business.
If you want success to be more than an idea, you have to measure the part you control. Your effort, your outreach, your follow through. The results show up later.