Mushegh Andreasyan is the President and founder of PowderL Solutions Inc., a company he launched in 2023 to bring creativity and strategy together in business. His path to entrepreneurship began in an unexpected place — the world of film. Mushegh studied Film and Movie Directing for four years at the Armenian State University, where he developed strong skills in storytelling, visual thinking, and leadership.
After graduation, he turned his curiosity toward real estate, exploring market opportunities and sharpening his expertise in negotiations, client relations, and investment strategy. Those experiences taught him how to read people, manage risk, and see value where others might not. “Real estate showed me that every deal tells a story,” he says. “It’s about understanding people as much as the numbers.”
Today, as the head of PowderL Solutions, Mushegh leads with the same creative mindset he once brought to directing. He focuses on building innovative solutions, leading diverse teams, and turning ideas into real projects. His work reflects a blend of artistic vision and business logic — a combination that defines his leadership style.
For Mushegh Andreasyan, success means more than profit. It’s about growth, adaptability, and purpose. “Every experience teaches you something,” he says. “You just have to stay curious enough to learn.” His journey — from film sets to boardrooms — shows how creativity and business can come together to create lasting impact.
Q&A with Mushegh Andreasyan: Redefining Success Through Creativity and Adaptability
You’ve had a unique path — from studying film to working in real estate to founding your own company. How do you define success today?
For me, success has never been about one finish line. It’s about being able to grow, adapt, and stay curious. When I studied film at the Armenian State University, I learned how every story has layers — there’s the visible plot, and then there’s what’s underneath. I think life works the same way. Success isn’t a single event. It’s the story you build over time.
In business, I define success as the ability to create something that lasts — not just a company, but an idea or a culture that moves people forward. When I started PowderL Solutions, my goal wasn’t just to run a business; it was to bring creativity into problem-solving. That, to me, is a lasting kind of success.
You began your career in film. How did that creative background influence your approach to business and leadership?
Film teaches you how to see things from multiple angles — literally. You’re trained to think about perspective, pacing, and emotion. That mindset translates surprisingly well into business.
For example, when directing a scene, you’re managing a team of specialists — camera operators, actors, designers — all working toward one shared vision. Leading a company isn’t much different. You have to communicate clearly, respect each person’s craft, and keep everyone aligned on the big picture.
In film, I learned the importance of storytelling. Now, when I lead a project or pitch an idea, I still think in terms of narrative: what’s the challenge, what’s the turning point, what’s the resolution? People connect better when you tell them a story, not just show them data.
Many people struggle to take big career turns. You moved from the creative arts to real estate — that’s a big leap. What gave you the confidence to do that?
I think confidence often comes after you take the leap, not before it. When I transitioned into real estate, I didn’t have every answer. But I was curious, and I paid attention.
In real estate, I learned how to listen — to clients, to markets, to timing. I spent hours studying deals, walking properties, and negotiating. It was an education in human behavior as much as business. And honestly, that phase of my life grounded me. It taught me discipline and financial thinking.
I always tell people: don’t let your first chapter trap you. Your skills are portable if you understand how they connect. My storytelling background made me a better communicator in real estate. And later, those negotiation skills made me a better entrepreneur.
You founded PowderL Solutions in 2023. What inspired you to start your own company?
The idea had been in my head for years. I wanted to build something that combined creativity and structure — a place where ideas could turn into practical results. Too often, creative people are told they’re not “business-minded,” and business people are told they’re not “creative.” PowderL is my way of proving those two worlds can and should meet.
When I launched it, I didn’t want it to feel like a traditional business. I wanted it to feel like a production studio for innovation. My background in directing taught me to build teams around projects rather than departments, and that’s how we still operate. Every project starts with a concept and a story — what problem are we solving, and why does it matter?
What’s one habit or mindset that has helped you stay successful through different stages of your career?
Adaptability. The world doesn’t wait for you to catch up. Whether it was film, real estate, or business, I had to learn how to pivot quickly without losing my direction.
I keep a small notebook with me everywhere. It’s full of half-formed ideas, notes from books, things people say. Sometimes I’ll look back through it and find something I wrote years ago that suddenly applies today. That habit keeps me grounded and creative.
Another mindset I rely on is this: failure is data. I don’t romanticize it, but I learn from it. When something doesn’t go as planned, I break it down like a film edit — what didn’t fit? What needs to be reshot? That kind of thinking helps me move forward faster.
Success means different things to different people. What advice would you give to someone trying to find their own version of success?
Stop trying to copy someone else’s version. The biggest mistake people make is chasing a picture of success that doesn’t belong to them. You have to define it on your own terms.
When I was younger, I thought success was a title or a salary. But now, I see it as clarity and consistency — knowing why you’re doing what you’re doing, and showing up for it every day.
If you can end the day knowing you’ve moved something forward — a project, a relationship, a skill — that’s success. It doesn’t have to be loud or dramatic. Small progress compounds.
Looking ahead, what drives you to keep growing and leading?
Curiosity. I don’t want to repeat the same story twice. I want to keep learning new ones. Every stage of my career has been about expanding my perspective — from storytelling to strategy, from real estate to entrepreneurship.
Success isn’t static. It evolves as you do. For me, the goal now is to keep creating, keep adapting, and keep helping others see that creativity and success can coexist — and that’s a story worth telling.